Come work the hours nobody claps for

A hospital hiring for the night shift, told honestly. Film first, shot in a real break room at three in the morning.

Film

Client
Ridgeway Hospital
Year
2024
Channels
film, 6-sheet, print
Line
Come work the hours nobody claps for.

Ridgeway needed sixty nurses for nights and every recruitment ad in the sector looked the same. Ours told the truth about the hours and made that the reason. The thirty-second film ran on local streaming and in the cinema foyers, with 6-sheets on the bus routes past the nursing schools and print in the professional press. The night-shift roster was filled in fourteen weeks.

Credits: creative direction and copy Rosa Delgado, art direction Kwame Boateng, strategy Tessa Whitmore, production and media Luis Ferreira.

10 ridgeway still
10 ridgeway kv
Poster version: the clogs and the cup.
10 ridgeway billboard
48-sheet past the nursing school.
10 ridgeway shelter
6-sheet on the night bus route.
10 ridgeway spread
Print run in the nursing press.
10 ridgeway post
Square cut for the hospital's own account.
10 ridgeway story
Story frame, posted at 3 a.m.
10 ridgeway detail
Detail. The floor is the hospital's.
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