We know your name

A three-branch credit union going up against the banks with the one thing the banks cannot buy: being small.

Social

Client: Northbank Credit Union
Year: 2024
Channels: social, 6-sheet
Line: We know your name. It is a small building.

Northbank has three branches and eleven thousand members. The banks around it had budgets, so we made smallness the point: the brass nameplate with nothing on it is the one they put your name on. Social led, with a 6-sheet run within four blocks of each branch and nowhere else. New member sign-ups doubled in the six months after launch.

Credits: creative direction and copy Rosa Delgado, art direction Kwame Boateng, strategy Tessa Whitmore, production and media Luis Ferreira.

04 northbank kv — Poster version, branch windows.

04 northbank billboard — The one billboard, opposite the biggest bank in town.

04 northbank shelter — 6-sheet, four blocks from the Fishtown branch.

04 northbank spread — Print run in the neighborhood papers.

04 northbank story — Story frame, teller-window green.

04 northbank still — Still from the fifteen: a form under the glass.

04 northbank detail — Detail. The plate is blank until it is yours.

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