Fact-checked. It is a thing we still do.

A regional daily selling subscriptions on the one thing it does that the feed does not.

Out of home

Client
The Delaware Ledger
Year
2023
Channels
48-sheet, 6-sheet, print
Line
Fact-checked. It is a thing we still do.

The Delaware Ledger was losing subscribers to the feed and wanted to win a few back. The campaign said the quiet part: someone checked this. 48-sheets and 6-sheets across the county, the newspaper on the diner counter, and a print run in the paper itself, which felt right. Digital subscriptions rose 27 percent in the quarter and the diner asked for a copy of the poster.

Credits: creative direction and copy Rosa Delgado, art direction Kwame Boateng, strategy Tessa Whitmore, production and media Luis Ferreira.

11 ledger kv
11 ledger billboard
48-sheet on the county road.
11 ledger shelter
6-sheet outside the diner in the picture.
11 ledger spread
The print run, in the paper itself.
11 ledger post
Square cut for the subscription drive.
11 ledger story
Story frame, posted at 6 a.m. with the paper.
11 ledger still
Still from the fifteen: dawn at the counter.
11 ledger detail
Detail. The pages are blank so the line is not.
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