Furrow is made by a family that farmed dairy for four generations and switched to oats in 2022. The line thanks the cows and moves on. Print led, across the regional food magazines and the Sunday supplements, with a 6-sheet run outside the grocers that stocked it and a short social series of farm stills. Distribution grew from 40 stores to 210 in the year.
Credits: creative direction and copy Rosa Delgado, art direction Kwame Boateng, strategy Tessa Whitmore, production and media Luis Ferreira.
