Come and look at something for longer than four seconds

A museum of industrial making, selling the one thing a feed cannot: standing still in front of an object.

Client: The Foundry Museum
Year: 2025
Channels: print, 6-sheet, social
Line: Come and look at something for longer than four seconds.

The Foundry Museum has a bronze collection and a footfall problem. The line names what the visitor gets: time in front of a thing. Print led, in the arts and weekend pages, with 6-sheets at the transit stops nearest the museum and a social run whose every post held one still frame for a full minute. Weekend attendance was up 18 percent over the run.

Credits: creative direction and copy Rosa Delgado, art direction Kwame Boateng, strategy Tessa Whitmore, production and media Luis Ferreira.

08 foundry kv — Poster version for the museum's own gates.

08 foundry billboard — 48-sheet on the boulevard.

08 foundry shelter — 6-sheet at the museum stop.

08 foundry post — Square cut. The post stayed up for a minute.

08 foundry story — Story frame, slate blue-gray, no motion.

08 foundry still — Still from the thirty: one visitor, one bronze.

08 foundry detail — Detail. The plinth is the museum's.

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