Lunch is not a desk

A covered food market three blocks from the office towers, reminding the towers that lunch has a location.

Out of home

Client: Cannery Market
Year: 2023
Channels: 48-sheet, 6-sheet, print
Line: Lunch is not a desk.

Cannery Market had the food and none of the office crowd. The line puts lunch back on a bench, and the media put it where the towers could see it: 48-sheets on the routes out of the business district, 6-sheets at the lunchtime stops, and a print run in the free weeklies. Weekday footfall between noon and two rose 40 percent in the first quarter.

Credits: creative direction and copy Rosa Delgado, art direction Kwame Boateng, strategy Tessa Whitmore, production and media Luis Ferreira.

07 cannery billboard — 48-sheet on the road out of the towers.

07 cannery shelter — 6-sheet at the 12:10 stop.

07 cannery spread — Print run in the free weeklies.

07 cannery post — Square cut for the market's own account.

07 cannery story — Story frame, posted at 11:55.

07 cannery still — Still from the fifteen: the market steps at noon.

07 cannery detail — Detail. The napkin is the market's.

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